Is video content right for every social media platform?

Hey fellow travelers!

We hope everyone is enjoying their summer, wherever you are.  As you may have recently read,  http://skift.com/2015/05/21/twitter-video-falls-short-on-performance-metrics-for-travel-brands/?utm_campaign=Daily+Newsletter&utm_source=hs_email&utm_medium=email&utm_content=17825161&_hsenc=p2ANqtz-8i36KxwdUH6MIoPquUP-dy6NydsDv_A9xRaCHexvYNuBcB1xMExjMSPZ4mK8Bv63rLVcNgVu2gfhGiO0mqd1VeyIq2Vg&_hsmi=17825161 a lot of you seem to be using Twitter to look for videos on traveling. Come to think of it, Twitter even boasts higher engagement for travel brands with video content. The question we have to ask ourselves, is Twitter the right platform for this? Skift, and many others don’t think so, and as much as we love Twitter, we’ll have to disagree as well.

According to Sebastian Neylan, who is a social communications manager at Lonely Planet, “In essence, we see video as a vehicle for us to provide travel-related content in a more entertaining way, regardless of which channel that piece actually goes out on.” We agree with what Sebastian Neylan has said but feel travel specific platforms are best for this content to live on! On Pommtree, the video over the course of it’s lifetime, lives on the venue page itself so people will always be able to see content uploaded of that place. On Twitter, there is only the availability to view the content once it’s tweeted out. It’s very difficult to scroll through past tweets to find a specific tweet/video and it is very time consuming. The tweets will provide what is only relevant in real time. As minutes or hours pass by, the tweet is no longer seen, whereas on Pommtree the videos will constantly be getting viewed time and time again.

Another downside of Twitter for travel video is there isn’t a way to search specifics for a location. You can’t differentiate if the location or videos themselves are popular or useful. On Pommtree, we have tags which help travelers drill down on specifics to view and find exactly what they are looking for. We also have a view count on each and every video so you can actually see how many people watched the video and how popular the video is compared to others.

Since we’ve launched 2 weeks ago, we’ve had over 1,800 videos uploaded by you beautiful users! Your experiences and memories that you’ve captured through video in your travel and dining journeys are not only a great to store on Pommtree but, you can revisit these special moments any time you want, wherever you are. What makes it even better is, there are others just like you, uploading their awesome experiences!

Don’t be afraid to leave us comments, suggestions and concerns. We would love to hear back from you guys! All as well, take care until our next blog update!